TravEase
Love travelling but dislike planning for your trip?
TravEase is the perfect app for you! Just choose your destination and let TravEase do the hardwork!
Now all you need to do is to enjoy your holiday!
OVERVIEW
Durations: 2 weeks | Roles: UX/UI Designer | Platform: Android 8.0
The Project Plan
This project is based on the topic: Travel. My objective was to understand travellers’ behaviours and create an application to help ease their process of travelling. This includes the process of user research, online research, synthesising findings, ideation, usability testing, rapid prototyping and presenting of ideas.
Deliverables
User research, create one or more personas, define problem based on research, user flows, Create sketches/wireframes and clickable prototype, usability testing, iterate design based on testing results, present design
Tools
InVision, Illustrator, Indesign, Voice Recorder, Pencil and Paper, Post-it Notes, Microsoft Word, Microsoft PPT, Adobe Acrobat
Challenges
As this is an individual project, I had to plan and make decision by myself. Recruiting interviewees, conducting interviews and transcribing has to be done in a short timeline.
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DESIGN PROCESS
Online Research
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Competitive analysis
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Tips/facts on Travelling
User Research
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Interview (8 people)
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Affinity mapping
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Empathy Mapping
-
User persona
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Storyboard
Design Solution
-
Feature Prioritisation
-
User Flow
-
Sketch
-
Wireframes
-
Low-Fi prototype
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Final prototype
Wireframe, Tests & Iteration
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Usability Test Round 1
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Usability Test Round 2
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Plus Delta Method
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Iteration Round 1
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Iteration Round 2
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ONLINE RESEARCH
Competitive Analysis
Tip/Facts on Travelling
In order to create a helpful app, I needed to understand how to make holiday trip more enjoyable and what are the tips to take note. These will allow me to consider what are the features that could be included in the app.
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One of my interviewees said his most memorable overseas trip was when he decided to contact the locals on Facebook and managed to meet up with one of them in Myanmar. The local was willing to help him plan his itineraries and taught him some of their cultural knowledge like, the taxi driver will overcharge him knowing that he is a tourist.
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Referencing: ordinarytraveler.com, worldofwanderlust.com
To store photocopies of their important documents
Ask the locals for tips and good food
Learn Common Phrases of the local languages
Keep and update packing list
Be Flexible with plans
Take photo of all travel details
USER RESEARCH
User Interviews
8 Interviews
Travellers | Age 27 – 37 | Voice Recording
With “travel” as the topic in mind, I interviewed 8 people who likes travelling. My objective was to hear and observe what stories travellers may tell me, especially when it comes to doing something they like.
Interview Questions
Do you like traveling? Why?
How do you planned for your trip?
Tell me about your most memorable oversea experience.
How much do you understand about the country before travelling?
Affinity Mapp
I don’t like to do Research because it’s Troublesome.
important documents are often saved in their mobile phone or printed out
I feel more secure when I am well-prepared
don’t like following exactly as planned
I am willing to explore and
try new thing
travelling to escape from their busy or stressful life
Key Insights
Love Travelling
But
Dislike Planning
Feel Safer with itineraries
yet
Does not mind changing
of plans
User Persona
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User Scenario
DESIGN SOLUTION
Design Strategy
1.
Help ease the process of planning itineraries
by having
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step-by-step guides for questionnaire
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auto-generated itinerary plans (taking price, duration and intensity level into considerations)
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map of routes overview
2.
Help travellers feel well-prepared by
-
providing information of the attractions
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having photos of trip itineraries to help set their expectations
-
allowing them to save important documents
Feature Prioritisation
User Flow
Tripit
-
Automatically creates complete travel itineraries from your email confirmation notices
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Organize travel plans by focusing on Flights details
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Suitable for frequent or business traveller
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Able to view itineraries even without WIFI
GoogleMap
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Uses real-time GPS location
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Provides real-time traffic conditions
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Search for reviews posted by users / visitors
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Set expectations by looking at photos
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Pin or Bookmark locations before travelling
Tripadvisor
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The categories for attractions are clear
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Made it easier for users/readers to help each other (sharing)
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Able to answer multiple travel related issues
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WIREFRAME, TEST & ITERATE
Low-fi Wireframes
Low-fi wireframes allow me to quickly sketch out my ideas and to conduct round 1 of usability testing. The purpose was to save time on constantly changing the designs and to determine whether it was feasible to move on to the Hi-Fi wireframes.
Usability Test and Iteration
I tested my first and second prototypes on our personas to iterate on desirability, clarity and functionality.
Start Planning Button
“Didn’t notice <Start Planning Button>, will click on <the countries> first.”
Legibility
“Text are too small.”
“I find the bar below confusing.”
Trip Information
“What if I have not booked my flight”
“I don’t understand the question”
Funtionality
“I didn’t know I can click in to view info”
Hi-fi Wireframing
1
auto-generated itinerary plans (taking price, duration and intensity level into considerations)
3
overview of the planned routes
5
having photos of trip itineraries to help set their expectations
7
contact the locals for tips and cultural understanding
9
calendar to show overview of plans from start to end according to date
11
view top search attractions results (categorised by countries)
13
notepad for taking down notes or reminder
2
step-by-step guides for questionnaire of the required information for planning
4
providing information of the attractions planned for them
6
allowing them to save important documents
8
knowing the weather to help prepare for the essential outfits
10
edit itineraries
12
“my itineraries” for saving multiple plans
14
search manually for interesting attractions
What can be improved?
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Explore on more methods of synthesizing
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Usability Test could have been conducted on more people, especially with the clickable prototype
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The icons below are still too small, so I should re-visit my features prioritization on which to remove so that the rest of the icons can be bigger
What's Next?
For now, the planned-out itineraries are shown in the way that, as though the traveller had went to a tour agency (just without the tour guide). These plans are like fixed packages deal, except they can choose to replace or delete any attractions at their own comfort. Ultimately, these are people who like changing last minute plans. Hence, it will be better if they can enjoy better time management by having navigation functions to get them from one point to another. That is possible if there’s a collaboration between GoogleMap and TravEase itself as it will requires world-wide navigation map and real-time traffic conditions in order for it to work.
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As for business accomplishment point of view, the application can always gain profit by helping to promote the places of interests. TravEase can also move towards providing information for car rental services and flight promotions. These will help increase profits and solve the resources limitations.